to say they spend more money than anyone to help protect animals around the world, but critics question whether countries that promote trophy hunts manage that money properly. >> it benefits governments, and i think it benefits the companies that put on these hunts. but that's it. it doesn't benefit the people. it certainly doesn't benefit the animals that they're killing. >> reporter: back on the ox ranch, jason says for him the issue is simple. >> everyone can sit in their high-rise apartment in the middle of the city and say you shouldn't hunt this animal. what are they doing to save that animal? >> reporter: for the critics, trophy hunting remains a barbaric blood sport. ed lavandera, cnn, texas. >> all right. so just a reminder, for all of you interested in watching the cnn film "trophy," it appears this sunday at 9:00 p.m. and with that, i'm going to say thank you here from new york.