quarter of people actually meeting from an app get married. >> it does seem to be a very important transition. there was an article in -- i think it was new york magazine which pointed out that the whole downtown bar scene has been killed by these apps. after all, what was the point of a bar? people would go to the bar and have drinks. for many people the idea was to hook up or meet somebody. now there is this much more efficient thing. you can sit at home, you can swipe, swipe, swipe. it feels like you're sort of doing something digitally and efficiently that was once done in this more analog, laborious, inefficient way. now there is more efficiency with this situation. >> people can be much more targeted with what they're looking for and this much bigger sweep of people with which to