>> well, and you're supposed to use this to address the people, don, when it's a crisis. this is not the cuban missile crisis. this is not 9/11. this is just politics. and trump is using it as a crisis situation, threatening a national emergency that doesn't exist. we saw it with the whole charade in the midterm of people -- the caravan coming to the border, and this is that redux. i think we have to be careful not to allow donald trump too much public air times for these kind of political infomercials. >> interesting. why do you say that? i had that conversation with chris at the top of the 10:00 hour, and he said you shouldn't limit the exposure to this president. which i agree with in the sense not limiting but shouldn't news organizations be more strategic -- yes. yes. >> thousands of lives -- we haven't had a president -- if abc, cbs, and all a part of journalism and "washington post" is talking about thousands of