country to take part in a thai boxing match and stayed to set up his start up. now he's fighting against the commodification of internet users data. i don't think that people are really aware of what happened to their data or at their data has been used by some it's a very large companies as a mechanism to feed them or ads or sell them something are doing marketing or advertising the companies can misuse the data misappropriate the data lose the data and what we need to do is decentralize our identity systems and really enable subsequent identity. many people are still not aware of just how necessary it is to keep their private data safe and out of the clutches of others. so sharing some of your data is fine but for the stuff you want to keep secure you better have a good password we all know that but many of us never get around to implementing it