unprofitable, they don't deserve to live. we take the same companies, a lot of them american icon brand. we have to rationalize and cut expenses, sometimes we cut people. reduce some to save many. then we go in with the combination of arablelization and innovation. rationalization and innovation. >> mike: the government could learn from that. >> i'm happy to help. i volunteered many times. innovation, most companies die because they lost the innovation. so the only way to breathe new life to company is through innovation. >> mike: give me an example of a company you took, something we're familiar with, what you did and how it saved jobs of people you work there. >> look at m.d. helicopter, howard hughes' old helicopter company. we are talking about weight on my shoulders.