going to be wide open, that is good for conservatives and good for republicans. >> sean: if there is very little distinction between candidates and their positions, how does one emerge as being the person, i guess at that point you decide who is more likely to win? >> yeah. you've got to think about it in two frames. one strategic. every one has the same three sets of strategic imperatives: create compelling narrative why you and why shouldn't it be obama? what kind of country do you envision america being? showing us by spontaneous action and impromptu moment, leadership, values, strength, decision-making ability people see new the oval office. finally, demonstrate you can unify the party and reach outside its ranks. those are the three strategic imperatives. then you have the tax cal level. each one has to fashion a functioning campaign in the early primary states and the