pat buchanan won the 1996 new hampshire primary over bob dole using this strategy. so it works. but when a lot of these candidates like newt when they catch fire real quick ask approval rating goes up to 40%, what's usually happening is the voters are being exposed to the positive, but not exposed to the negatives. for two weeks after newt peaked in early december, he didn't respond to a lot of the attacks koching from ron paul, from rick perry and from mitt romney. and i think at this point, it may be a good ad. the problem is whether or not it's too little too late. i would like to say, when we're talking about mitt romney having that 25% level of support across the country, i actually view it as more of a floor of his support than a creel challenge is the way most people are taub talking about because built in that 25% of support for mitt romney are all the people that know everything that's negative about him. there is nothing new that will come out about mitt romney.
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