>> they're the center of attention, even for that little minute when they're stanning in front of the cake, they just feel special. and that's the whole idea. >> reporter: 48,000 smiles. just like this one. bob woodruff, abc news, roxbury, mass ms. >> what a great lady. >> if you want to donate, and everybody out there who can donate a penny should be g to our website and look for the link birthday wishes. >> people collect from lemonade stands, bake sales, a little boy found ten bucks on the ground and wrote to her and said, can you give it to people who need it? >> most of the donations are less than $50. every bit counts. volunteers working. it doesn't get better than that. >> i feel warm 1k3 and fuzzy right now. >> me, too. makes me sad. g insomniacs for two decades.