so the fact that almost 2 out of 5 people are saying you know what? admitting ads, which means it's probably more 2 out of 3 people are actually being affected -- >> they were drown in it became like the american idol of ad-making. >> two other things. the good news for mitt is newt has forced him to put some testosterone and show some fangs. the other thing, very interesting, at newt gingrich's speech last night, there were more people in the audience from the press than there were actual people there. and it just shows what's going to keep newt alive is us. because if we don't, there's nowhere else to go. and basically, there was a hardware convention and most of the people in the audience were media people or people from the hardware convention. and how much of is it -- i want him in there versus the real desire -- >> it's interesting how 29% of women only, you know, voted -- he lost women, newt, he did. it's interesting how the