they have to try to turn this debate and say, look, women, this isn't about -- don't let them put you in a box and say all you care about is abortion, all you care about is contraception, all you care about is equal pay, whatever the one issue is. you should care about barack obama said he would make the economy better. he hasn't. it's hurt you. it's hurt your family. and it will hurt your kids if you are them down the line. that's the argument they have to make. >> let me take issue with one thing. for women, equal pay, it's a pocketbook issue. >> i agree. i think -- what i would say -- >> that's not social issue. >> what the romney campaign is trying to do, don't get into -- don't get into these single issues. look broadly at what mitt romney has said he will do and what barack obama has done. that's not to disparage any of the issues they're talking about. he's trying to talk more broad, philosophical point. >> the challenge for them is how to make that argument and not deal with the equal pay issue.