even though people had their doubts about them. >> i don't think a lot of people just understood the scale of what you can accomplish with bikes. i think a lot of people thought that i was going to carry laundry on my backpack or in the basket of my handlebars or something like that. >> the bikes save the company money in a lot of ways. first of all, advertising. their branded bikes encourage word of mouth marketing. second, the obvious. transportation. >> bike delivery is actually about three times cheaper than truck delivery in downtown areas. you don't have to pay for the truck itself. you don't have to pay for the gas. you don't have to pay for the truck insurance. we don't get parking tickets. >> the bikes are also better equipped to handle time sensitive pickups and deliveries to places like private residences, gyms, and the philadelphia convention center. >> there's a lot of bike lanes where we can bypass traffic so we move quicker than traffic in most places downtown. finding a place to unload is a lot easier for us. >> wash cycle laundry's internal app helps streamline operations. >> that does everything from
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