in and believe that they are rearing an orphan lion cub and that they are contributing to conservation, when, in fact, in many sad cases all they're doing is rearing a cub that when they're the right age and no longer good for photographs to pay and play gets put into a hunting situation. >> those poor volunteers think they're really doing something for conversation. in the meantime, they're looking after the predator owner's animals, hand rearing them, giving them milk and they sleep with them and that type of stuff. that's not conservation. >> everyone wants to pet a lion cub or play with a lion cub. they want a photograph of themselves on facebook with a lion cub. and the wool is pulled over their eyes. they have no idea in many cases. >> the feedback we get from most of these facilities is that we don't breed and that we're not involved in canned hunting. so, of course, that begs the question, where do all these cubs come from and where do all these older lions go?