important to point out she was not only a white house staffer and contestant on "the apprentice" but she was very much a protége. she's been sort of trained by trump for more than a decade in reality television, in creating drama, in building a personal narrative and brand and becoming a capivating figure in the popular culture. she's known by one name omarosa like madonna or prince, and that to trump makes her magnetic. but it also -- you know, she knows how to play this game. she knows how to manipulate the media, knows how to create suspense around her book and around what tapes are going to come out next. and it's one of the reasons why the president doesn't know what's around the corner. >> congresswoman, a lot of people have come away from her interviews on television in the last two days and heard her point about if i hadn't recorded all this stuff i would be publicly destroyed. and people in this day and age say, okay, that makes sense.