Dreams Chooses Contentsquare To Support Agile CX Strategy Contentsquare, the only complete experience analytics platform, is partnering with bed and mattress specialist Dreams, to help the brand optimize its digital presence. With more and more purchases made online, and a momentous increase in mobile traffic in 2020 (+16% according to Contentsquare research), having a digital mindset is critical to business success today. For Dreams, delivering delightful and seamless experiences across all channels hinges on understanding customer priorities and being able to activate optimizations in real time. "Once you're disconnected from your customer, you're disconnected from what you're doing. Within a retail business, you do have to react very quickly, and what Contentsquare gives us is the flexibility to understand what our customers are doing now, and what changes we can make now to help their customer journey," said Octavia Benham, Online Training Manager at Dreams.