RPCs can protect freshness and quality of tomatoes while lowering costs, food waste and environmental impact. Tomatoes are one of the most challenging products in every retailer's fresh department. In addition to the complexities of growing and harvesting, the delicate fruits present handling challenges at store level, where selective shoppers demand ripeness, flavor and affordability. Achieving that combination requires considerable effort further up the supply chain, so that when a shopper slices into their carefully chosen tomato, it's ripe and flavorful. To increase the odds of that happening, one of Mexico's top greenhouse growers and a leading U.S manufacturer of reusable plastic containers (RPCs) have formed an innovative partnership.