amiFebruary 6, 2021 57 Change is inevitable in today’s era. Global multinational companies are hiring change management consulting firms to sustain in this fierce competitive world across the globe. For example, according to the survey done by U.S. based change management consulting company Business Talent Group, 83.0% of global corporations use independent organization and change management consultants. Change management is used by virtually all industries. For example global organizations including British Airways, Yahoo (acquired by Verizon Media) had hired change management consultants to solve their organizational problems. In merger in 1970, global British airlines company, British Airways needed to improve its performance. In 1980 continuous loss in performance resulted in British Airways losing approximately US$ 251.5 per minute. British Airways hired changed management consultants who worked with senior leadership to solve the problem. In June 2017 global internet giant Yahoo was acquired by U.S. telecom company brand Verizon Wireless. In 2012, Yahoo hired Marissa Mayer as CEO to bring back the company in profits. Marissa Mayer hired change management consultant McKinsey & Company to transitioning Yahoo from a bureaucratic organization structure to a democratic organization structure. The strategy adopted was Process, Bureaucracy & Jams (PB&J) program. The PB&J strategy led to over 1000 changes in the organization and performance of the company improved. All these factors are increasing the global market size of organization and change management consulting market.