The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did catch myself wondering â¦.does the world need another way of measuring customer experience, or does it just need to focus on delivering better customer experiences? According to Stephanie Nerlich, CEO, Havas Creative North America, however, the world does need another measurement tool and one that will help brands deliver those better experiences. Nerlich points out that âAs modern consumers, we want what we wantâand we want it now. As a consequence, we expect brands to offer us a simple and painless experience. Anything less is unacceptable. Despite these expectations, Havas found there was no way to assess how well brands and industries are performing from a CX perspective across a customer journey. Other companies are doing a general assessment of CX, but no one is analyzing CX across the entire customer journeyâ.