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Havas CX's X Index offers a new and holistic view of a brand's customer experience


The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX).
When I first heard about it, I did catch myself wondering ….does the world need another way of measuring customer experience, or does it just need to focus on delivering better customer experiences?
According to Stephanie Nerlich, CEO, Havas Creative North America, however, the world does need another measurement tool and one that will help brands deliver those better experiences.
Nerlich points out that
“As modern consumers, we want what we want—and we want it now. As a consequence, we expect brands to offer us a simple and painless experience. Anything less is unacceptable. Despite these expectations, Havas found there was no way to assess how well brands and industries are performing from a CX perspective across a customer journey. Other companies are doing a general assessment of CX, but no one is analyzing CX across the en ....

United States , United Kingdom , Stephanie Nerlich , Havas Creative North America , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , ஹவாஸ் படைப்பு வடக்கு அமெரிக்கா ,

Jamaica Tourist Board and Havas House Unveil Official Content and Publishing Partnership


Jamaica Tourist Board and Havas House Unveil Official Content and Publishing Partnership
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MIAMI, March 1, 2021 /PRNewswire/
 Jamaica Tourist Board, the organization responsible for the worldwide tourism marketing and promotion for Jamaica, has partnered with Havas House to develop various multilingual publications that will be distributed to both travel agents and potential visitors around the world. Havas House, the global custom media, content, and publishing division of Republica Havas and Havas Creative North America, created the guides in English, French, German, Portuguese, Spanish/Latin America, and Spanish/Castilian.
Jamaica Tourist Board
Promoting Jamaica as a world-class destination for work and play is by far the most essential work we do, said Donnie Dawson, deputy director of tourism for the Jamaica Tourist Board. The materials which Havas House has created not only seamlessly blend in with our current ....

United States , Donnie Dawson , Marisa Beazel , Ingrid Martinez , Republica Havas , Jamaica Tourist Board , Havas House , Havas Creative North America , Latin America , Jamaica Tourist , Destination Guides , ஒன்றுபட்டது மாநிலங்களில் , டோனி டாசன் , இஂக்ரிட் மார்டினெஸ் , குடியரசு ஹவாஸ் , ஜமைக்கா சுற்றுலா பலகை , ஹவாஸ் வீடு , ஹவாஸ் படைப்பு வடக்கு அமெரிக்கா , லத்தீன் அமெரிக்கா , ஜமைக்கா சுற்றுலா , இலக்கு வழிகாட்டிகள் ,