Hermes sales soar helped by Asian performance In the whole of 2020, revenues at constant exchange rates fell just 6%, one of the best performances in the luxury goods sector 19 February 2021 - 11:33 Silvia Aloisi Perfumes by French luxury brand Hermes on display at the duty free shop at the Nice International Airport, in Nice, France. Picture: REUTERS/ERIC GAILLARD Milan — Sales at Birkin bag maker Hermes recovered sharply in the fourth quarter to grow by 16%, beating market expectations, thanks to a strong performance in Asia and soaring online revenues, the French group said on Friday. Sales rose by 47% in Asia in the October-December period, with China, South Korea and Australia driving the rebound. Analysts had forecast a sales growth of 8% for the period of the year, according to consensus cited by UBS.