Jimmy Butler tapped as TAG Heuer’s Newest Brand Ambassador The Miami Heat star joins a lineup that features the likes of Naomi Osaka, Petre Kvitova, Patrick Dempsey, and many more… This story began when Jimmy Butler shared an Instagram post to showcase his excitement over this latest business venture and stated: “Around here, we say pressure makes diamonds or pressure bursts pipes. Everything I do is to make sure I’m making diamonds out of that pressure. I’m proud to join TAG Heuer as their newest brand ambassador, in a family of athletes who compete to win at all costs.” This marks the five-time NBA All-Star’s biggest deal since signing a multi-year signature sneaker contract with Chinese sportswear company Li-Ning back in November 2020.