Joe Mansueto: “The potential for the Chicago Fire in this market is enormous.” The Fire’s owner lays out his vision for the future of the club to Hot Time in Old Town Share this story “When your kids start playing, it kind of becomes addictive,” the Chicago Fire owner tells Hot Time. “You love watching your kids, you start loving the sport, you start watching it professionally on television, that takes it to another level. “I just think soccer has a great future,” Mansueto continues. “I think, unlike a lot of the other sports, which could be a three, four hour investment of time, soccer is 90-minutes of non-stop action. It’s a blast. To watch a game you’re on the edge of your seat the whole game, the time goes by, like that. And it’s a great sporting experience.”