December 14, 2020 Instacart, one of the leading online grocery platforms in North America, recently released its first "New Year, New Cart" 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart's "New Year, New Cart" 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts. "The events of 2020 have forever changed how Americans shop for groceries and household goods," said Laurentia Romaniuk, Instacart's trends expert and senior product manager. "After months of binge baking, drinking more and indulging in quarantine comfort foods, our findings show that the pendulum is swinging the other way as online consumers set their sights on a new year full of bolder flavors, lower-alcohol cocktails and resolution-friendly Keto snacks. We're also witnessing an increase in brand mindfulness, as the cultural shifts of 2020 make their way into consumer purchasing decisions in the grocery aisles."