Advertisement actors can say they have a catchphrase all their own? For Isiah Whitlock Jr., his one of a kind, distinctive, drawn-out reading of the word, “sheeeeeeeeeit” (that’s nine “e’s,” for those counting) has followed him from multiple film roles to an all-time-great television series, all the way to the canals of Venice, Italy. He’s even made it into a lucrative side business, selling talking bobbleheads with his likeness. The actor has no problem being branded as “the ‘sheeeeeeeeeit’ guy”—“it makes people happy!,” Whitlock says—so he’s learned to live with it, even if it may have cursed one of his relationships.