Koreanization is the process of adopting specific traits or behaviors rooted in Korean culture and society. Obviously, this transformation can occur through the pervasive influence of Korean popular culture, including makeup, music and films. BTS have encouraged countless people to pick up a Talk to Me in Korean textbook and learn the difference between “sarang” and “soltang.” The award-winning film “Parasite” prompted many to discover Bong Joon-ho’s filmography and influences. The endless supply of Korean Netflix content has people reaching for airplane tickets.