RSV Diagnostics Market Segment Analysis – By Geography The RSV Diagnostics Market based on Geography can be further segmented into North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand and Rest of Asia-Pacific), South America(Brazil, Argentina and others), and RoW (Middle East and Africa). North America held the largest share in 2020 with 37.2% of overall market. The growth in this segment is owing to the factors such as increasing number of strategic partnerships among the pharmaceutical companies and in vitro diagnostic manufacturing companies, rising incidences of RSV infections and an increasing infant population. The growing innovations in new technologies such as filament-based antibody detection assays, thin layer-based amperometric enzyme immunoassay (EIA), and multiplex virus testing in the region is propelling the growth of the market. Asia-Pacific is estimated to be the fastest-growing segment over the period 2021-2026 owing to the factors such as rapidly increasing prevalence of infectious diseases in the region, rise in the demand for automated healthcare testing for accurate and faster diagnosis of diseases in countries like China, India, Japan, and Malaysia, thereby increasing healthcare expenditure in developing countries such as Brazil, Mexico and India and rise in the awareness levels among patients about infectious diseases.