Everythingâs becoming a subscription, and the pandemic is partly to blame by
Among the subscriptions available during the pandemic was that of Simpls of Minneapolis, which offered weekly soup subscriptions. (Star Tribune) Six restaurants in Washington, D.C., joined together earlier this year to sell a subscription supper club. They offered home delivery of a gourmet meal from a different chef each week for six weeks for $360. It sold out in six days. Subscriptions boomed during the coronavirus pandemic as Americans largely stuck in shutdown mode flocked to digital entertainment and signed up for regular home delivery of boxes of items such as clothes and chocolate. But what really set the past year apart was the increase in subscriptions in the hard-hit services sector. Owners of restaurants, hotels, home-repair companies and others upended their traditional business models to try subscriptions and often found more interest â and revenue â than they anticipated.