Tesla's 'Technoking' Musk Joins Long Line of Odd Job Titles 2 Other fanciful corporate monikers include chief pillow officer, chief monster maker and chief troublemaker; 'Master of Coin' published : 17 Mar 2021 at 09:20 Some business stars strive for the chief executive officer seat. Others shoot for the throne. Elon Musk, the Tesla Inc. co-founder and CEO, on Monday took on a new title not yet seen in corporate America: "Technoking of Tesla." Mr. Musk's ascension to his new role came with little explanation beyond two perfunctory sentences filed with the Securities and Exchange Commission to mark the change for himself and Tesla's finance chief, Zack Kirkhorn.