The 48 Best Watches for Men 2021
Our editors pick their favourite new and upcoming watches from big Swiss brands and under-the-radar newbies
27/01/2021
2021! The beginning of a brand new era which... feels a lot like the last. Your enervation is warranted. But empty fuel tanks aren't universal. In Switzerland, those big-ticket watch brands don't let a little pandemic get them down. On the contrary, our 2021 is already shaping up to be a banner year for great new watches.
Granted, said watch brands plan and schedule their big releases years in advance. And the Swiss are nothing if not punctual (it's not an unusual sight to see every single lab-coated watchmaker at their workspace at 9am on the dot), so it comes as little surprise that they've got good stuff lined up – really, actually, genuinely good stuff from Rolex, Tag Heuer, Breitling and so on.