The LVMH Prize 2021 Has Announced its Semi-Finalists For the first time, the public can cast a vote. “This year, the public becomes an Expert of the LVMH Prize” — that’s what the prominent accolade’s press release promised this morning with its announcement of the 20 brands vying for a €300,000 endowment (plus a one-year mentorship program provided by a dedicated LVMH team). In addition to consumers having their say on who will go on to receive the top honour, several new industry names have joined the Committee of Experts for deliberations including Bella Hadid and Vogue China’s newly minted editor-in-chief, Margaret Zhang.