Total e-commerce deals in last five years: 66 When it came to e-commerce this year, Forerunner Ventures focused its investment efforts on companies that are "reimagining the future of retail" and demonstrate a "disregard for the status quo," Johnson said. The firm led a Series A funding round for Dumpling, a platform that enables individuals to launch their own personal grocery shopping businesses. It also upped its investment in Sunday, a startup that delivers customized lawn and garden products, as well as in Faire, the online wholesale marketplace. Looking forward to 2021, Johnson said Forerunner is looking to fund companies that fit consumers' evolving needs.