his glow. carly fiorina, that ad we just saw, that's exactly the right way to do it. bounce after it. only would you realize this say trouble line that she's turning to her advantage. the reality is, you have to go out and make your own message, play by your own rules. if you try to play the donald trump game, he'll blow you right away. he has 14 years experience. this is a crowded stage. you run for senate, governor, there might be two on the stage, might be three on the stage. 13 on the stage? 11 on the stage? it's never been done. so what most people will do, i think if they want to be smart about it is either save the line or get rid of it in the first round of questioning and go back to building their own brand. >> they have a bigger concern now, maeve. donald trump is always the target that we put out there for the rest the field. now they're worried about attrition. now that governor perry is out, a lot of these campaigns are talking about who's going to be next? we need to survive more than we