everyone that you're interviewing today? >> reporter: yes, there are a lot of people here today, kyra, and macy's, they're pulling out all the stops to get the inventory off the shelves before the end of the year. macy's opens at 6:00 a.m., and here is what we heard from shoppers. >> yeah, nice deal, 50% off, a lot of stuff on sale. >> 25%, and then they kept on throwing in all kinds of little goodies. >> oh, no, i got 50%, the guy pulls out his phone and takes another percentage off for his coupon. i wouldn't tell you his name. >> i got jewelry and other things that i missed, i took the opportunity to get it on sale. >> a lot of shoes and girly stuff. >> i think i got four pair. >> yeah, i got two. and kyra, as the days go on, the crowds have grown as the afternoon has progressed. >> and i'm assuming a lot of