immediately resonated with me. i didn't have the programming classes in my high school. it is something i went out and did myself. it is something i learned by myself, but it is one of the best ways to really help you solve problems, break problems down into their smallest parts, and sequence them so you really understand how a system works together. so even if you don't become an engineer or a program mer, it i a great way of thinking. so everyone should try to learn it. >> and the thing is, every young kid i know has a device like this. they carry it at all times. probably a laptop or an ipad and so on and so on, they are surrounded by technology, it is not a huge lap for them to be getting into the code game. i guess the argument they think is, oh, code, geeks, people like jack -- you know what i mean, it is not all that cool. he is making it cooler. how are you going to make it cool enough for kids to say hey, yeah, i want to do this? >> we just released a video