when the blackout started directv said consumers now understand there are a variety of other ways to get weather coverage free of reality show clutter and that the weather channel does not have an exclusive on weather coverage. the weather belongs to everyone. watching this battle unfold, joining me now, barry. thanks for joining me. >> thanks for having me. >> what do you think this is all about? >> well, there are a number of dynamics going on in the marketplace. certainly the fact that weather is a commodity is part of the issue here. the other thing is we're seeing a real transition in the paid television business, both within satellite and cable tv where they are going into an area where they're going to need to cut costs to their programming. >> does it hurt the weather channel? do they have such a great website and great app where you can get the same information?