one of america's biggest newspapers and david zurich is with "the "baltimore sun."" what's been most unexpected about this decade? >> you're absolutely right that it's social media. it's the impact it's had on every aspect of our business. in a good sense, you're right. people can get information. i'm all about spreading truth. i love we can get it to them quicker. there's been two pretty catastrophic results as well. the brands are disembodied from the news. people are reading something and they don't know who is the source of this information. they don't know is this truth, is this opinion, is this a fact, is this misinformation? that's a huge problem and it has eroded trust in the media. the second issue is speed. in the rush to speed people will put misinformation out and you can't pull it back because it's already out there.