subscribing to something to say the work that you do is influential in other people's most ok so as we're looking at the data value chain at the moment we're seeing that the cost audience a certainly not in africa the ones who are writing the algorithms the ones who are . influencing us as it were so how big is the threat of digital colonization for africa in the future. yeah well i mean i think it's it's a danger. i mean there are very powerful entities with power with information with data scientists with engineers that are thinking about how to game the system and game countries and game markets. so i think you know we have to be on sort of red alert to be able to protect you know what you want to do put it practically in the industry and in the economy ok and it's not just threats for africa if you look at platform companies mostly in the united states and in china and nowhere else so