properties across the world australia, uk and across the english picking one particularly. my understanding is that his reason that the uk does not take this line, that this is the fox choice. in fact, murdoch put out a statement very early in line to get the vaccine. he praised the national health service and has his vaccine. but you know, this is his network and they are choosing to do it. >> that is right. and i think that part of that is cultural, right? the other countries are taking it more seriously, although they are are starting to be kernels of pushback that are metastasizing in a similar way. but it is not as acceptable. it's like getting in an elevator and behaving badly. there is a norm and people will enforce that. they will stay calm down, it's the same thing. the exercise and societies that they want to tolerate. that not just from a public pressure perspective, but the marketplace won't tolerate. and in australia, their challenge there was sanction on youtube in a very meaningful way. they lost a distribution rights for some covid misinformation. so, the penalties were harsh