When Vagisil Targeted Teens, the Backlash Was Swift Experts say the brand’s new intimate care line shames young people and might even pose potential health risks. Credit...Getty Images Feb. 18, 2021 An oatmeal-infused anti-itch serum claims to soothe the “bikini and intimate” region. A scented body wash says that it is “gentle enough for your vaginal area.” A confetti-dotted package of cleansing feminine wipes is “small enough to fit in your locker or a backpack.” These products make up a new line of vanilla- and clementine-scented intimate care items for teenagers called OMV! (a play on the expression “OMG!”). The sparkly new brand — which comes from the makers of Vagisil and includes personal wipes, a wash and a serum — has cutesy packaging and uses phrases on its website and social media that might sound familiar to younger generations. (Why not “level-up” your teen’s “self-care routine” and enhance their “glow-up”?)