Observers of financial and business news in Singapore might have noticed a trend in recent times — the world's wealthiest individuals are increasingly setting up shop on our tiny island. In the past few years, we've seen Google co-founder Sergey Brin, British inventor and entrepreneur James Dyson, and son of Haidilao founders Zhang Hanzhi setting up family offices, and buying property here. What are "family offices"? Family offices are described by Investopedia as being advisory firms that manage the finances or investments of an affluent individual or family. In other words, if you're a rich person with lots of money that you want to preserve for your lifetime and the next few generations, you might set up one of these offices to help you do that.