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PrintWeek celebrates anniversary with 204-page riveting read - Vimarsana News

PrintWeek celebrates anniversary with 204-page riveting read

First things first. The May 2021 edition of PrintWeek is a collector’s item. Even as you are reading this, the Komori System 38S heatset press at Kala Jyothi is printing the pages for the issue of the year, which includes the Power 100. It's a right riveting read! Sudhanva Jategaonkar, B2B business head at Haymarketsac said, "While anniversaries are celebrated in our office with lot of fanfare, this was our second anniversary issue with all the team members working remotely in different parts of India - Chennai, Delhi, Goa, Kharvel village, Mumbai, Thiruvananthapuram a...

Ensuring personalisation in a cookieless world - Vimarsana News

Ensuring personalisation in a cookieless world

The internet is decades old, but many of its fundamental aspects remain the same. It's a collection of networks that constantly communicate with each other

Cookie crumbles for third-party tracking - Vimarsana News

Cookie crumbles for third-party tracking

Cookie crumbles for third-party tracking We’re sorry, this service is currently unavailable. Please try again later. Dismiss Normal text size Advertisement Australian businesses are grappling with the shift to a cookie-free world as Google and Apple move to block third-party cookies and put an end to advertisements that stalk users around the internet. Widespread privacy concerns prompted Google to announce plans to stop using third-party tracking cookies on its Chrome browser earlier this year, while Apple’s latest software update last week requires apps to get user’s permission before...

4 ways to position digital and customer transformation in the boardroom - Vimarsana News

4 ways to position digital and customer transformation in the boardroom

4 ways to position digital and customer transformation in the boardroom Four Aussie brand executives talk about how they're bringing their boards on the digital transformation journey As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. But couple the digital and marketing literacy gap across many Australian boardrooms, with the high risks of undertaking transformation and significant costs of the technology ...

Source: cmo.com.au
Telstra pushes its personalisation engine faster - Vimarsana News

Telstra pushes its personalisation engine faster

By Ry Crozier on May 5, 2021 12:31PM After a year spent achieving scale. Telstra has spent the past year scaling up its ability to personalise offers to customers across its digital channels and will spend the next year making all aspects of that faster. Head of digital optimisation Emir Kazazic told the Adobe Summit that the telco’s personalisation efforts to date were already proving to be effective. “The next generation of our personalised digital experiences are leading to higher engagement and conversion rates,” Kazazic said. “What we see...