Page 32 - Adobe Summit News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Informationweek Pandemic Responses Make Room for More Data Opportunities The move to accelerate digital transformation and engage with customers online in 2020 increased the opportunities for gathering data. monticellllo via Adobe Stock Last year when so many people wanted to avoid unnecessary trips outside during the pandemic, it seemed like it could be a risk just to go to the store for a six-pack of Pepsi and a bag of chips. But that didn't make you crave the snacks any less. Shipping soft drinks and snacks to consumers in their homes may not have been a strategy that PepsiCo ever would ha...

Read later Summary: This week - return-to-office advocates express optimism about urban commutes, but there are other work models to consider. Experian's API gets exposed, while concerns over third party apps linger. Your whiffs include an episode of PR copywriting exuberance. Lead story - The future of the workplace - debating the role of the office MyPOV: Return-to-office is high stakes. Companies enforcing office commutes may face a talent drain. Others will redefine the role of the office - for collaboration and social connections. Some will I'm not sure I agree, however, that Goldman S...

Read later Audio version Summary: Adobe Workfront customer Lincoln Financial explains how to get value from all the data collected in a marketing system of record (© WAYHOME studio - shutterstock) Following Adobe's acquisition of Workfront at the turn of the year, executives at last week's Adobe Summit talked up Workfront as a marketing system of record, as my colleague Jon Reed has outlined. Much of that messaging revolves around the value of digitizing repeatable processes for speed and efficiency, as illustrated in the story of Yellow Shoes, the Disney organization's internal advertising...

The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…

Details 30 April 2021 In recent times, many companies have declared digital to be of importance to their business strategy. Pfizer, however, is one of those companies that has walked the talk. On the very same day that Albert Bourla (pictured below right) officially assumed his role as Pfizer's CEO on 1 January 2019, the company also welcomed Lidia Fonseca as EVP, chief digital and technology officer. During a keynote chat with Adobe chairman, president, and CEO Shantanu Narayen (pictured below left) at the Adobe Summit 2021, Bourla said: "This was the first...