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Proving the value of PR in 2021

Proving the value of PR in 2021
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This post is sponsored by CARMA Asia.
By now, the 2021 planning sessions are finished, budgets have been secured and PR teams have begun the work of executing against the year’s objectives. This means that pretty soon the demand to demonstrate the value of that work to leadership and clients is going to begin.
The question of how to demonstrate the value of PR gets rehashed at conferences repeatedly, but the reality is there is no silver bullet because PR objectives should vary according to business needs.
Therefore, as campaign objectives evolve across platforms, brands and industries, the solutions to measuring PR require different approaches. However, knowing where to look in the first place and how to tell a compelling measurement story remain key requirements in all scenarios. ....

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Why media agency pitches will lead the way in 2021

Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may be the year of the pitch.
As one of the leading
pitch consulting companies with a rare view into marketing, media and agency
trends, the IAS is predicting that 2021 will be a busy year for media pitches. There
are a number of indicators for this assertion.
Firstly, media spend
dropped across all media types during the toughest part of lockdown in 2020,
with the exception of digital media which has proved highly resilient and had ....

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Yum! Brands To Buy AI-based Consumer Analytics Business Of Kvantum

WASHINGTON (dpa-AFX) - Yum! Brands, Inc. (YUM), the owner of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands, announced Tuesday that it has entered into a definitive agreement to ....

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Leading Supply Chain Risk Analytics Companies, Resilience360 and Riskpulse, Combine and Rebrand as Everstream Analytics

Leading Supply Chain Risk Analytics Companies, Resilience360 and Riskpulse, Combine and Rebrand as Everstream Analytics
Everstream conveys the resilience and agility of our clients supply chains
New tagline reflects our leadership in predictive analytics
SAN MARCOS, Calif., March 02, 2021 (GLOBE NEWSWIRE) Resilience360 and Riskpulse unveiled today a new company name and brand reflecting the integration of the two companies and launched a new platform that combines the unique capabilities of two leading global supply chain risk analytics solutions.
The new brand, Everstream Analytics, embodies how Everstream s real-time and predictive risk analytics deliver actionable insights to increase the resilience and agility of the supply chains of many of the world s leading brands. ....

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Providers look to predictive modeling to help rebuild finances in 2021

MedCity News
Providers look to predictive modeling to help rebuild finances in 2021
After a challenging 2020, health systems are looking to deploy strategies for recovery, especially to bolster financial health. One strategy health executives are considering is investing in predictive modeling technology that can help them manage patient demand and outcomes in the coming year.
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Fluctuating patient demand in the midst of a once-in-a-century pandemic made it hard for health systems to manage their finances in 2020. To help turn the financial tide this year, health executives are looking to invest in predictive modeling technology.
In fact, 74% of health executives responding to a PwC survey last August and September said their organizations would invest more in predictive modeling in the coming year, signaling their keen interest. These tools can be used in several ways, from predicting clinical outcomes to identifying patient preferences to enhancing pr ....

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