Andreas Koch News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Guest contributor: Anke Winchenbach, PhD, Senior Lecturer at the School of Hospitality and Tourism Management, University of Surrey.

Travelers are increasingly aligning their journeys with their values - sustainability being foremost[1] - with a desire for a transformative or regenerative experience. The now-mainstreamed initiatives of hotels - from water-saving schemes to extensive recycling programmes - though commendable, only scratch the surface of the potential role they play in promoting a meaningful guest experience. Is there an unfulfilled potential to enhance meaningful guest experiences[2] that the hospitality industry is missing?

Hospitality business governance, the need for cooperation and societal and environmental challenges: what are the links?

FDA has flagged two brands selling colloidal silver products for making impermissible disease claims, shedding light on a category that has quietly prospered.