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Abby's quest to match global standards of awards

Interestingly, while in the past the jury usually comprised of 90% men and only 10% women, this year, the tables have turned and the 2022 Abby jury comprises of 62% women and 38% men

China , United-states , India , America , Ashwini-deshpande , Creativeland-asia , Jessica-appellaniz , Rana-barua , Mariota-essery , Partha-sinha , Bobby-pawar , Raj-kamble

Goafest 2022 kicks off today marking the largest A&M industry gathering after three years

This time around, Goafest has received a record number of registrations of people to attend the event and entries for the Abby awards. The three-day event will have veterans from sports, Bollywood, high-ranking people from government bodies, along with Indian and international stalwarts from the field of advertising and content

China , Hindustan , India-general , India , United-states , Bambolim , Goa , America , Anupriya-acharya , Ali-fazal , Sharechat-ankush-sachdeva , Vikrant-massey

One-word description of Abby's this year would be 'game-changer': The Ad Club's Partha Sinha & Rana Barua

The stage is finally set for the annual awards hosted by The Advertising Club (TAC) to be held from 5 to 7 May at the GoaFest this year. The thirteenth edition of the Abby awards is back on ground after taking an enforced breather of two years, thanks to the pandemic.

Mumbai , Maharashtra , India , Monaco , Singapore , Menno-kluin , Aricio-fortes , Partha-sinha , Myra-nussbaum , Dan-wieden , Ad-club , International-jury

Abbys 2022 onboards six adland executives as jury chairs

The Abbys Award Governing Council on Monday announced the names of six advertising professionals, who will be judging Abbys 2022 along with the international judges as jury chairs.

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The ABBY Awards Now Appoints 3 Top International Jury Chairs

The ABBY Awards Now Appoints 3 Top International Jury Chairs
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

China , Brazil , Rana-barua , Menno-kluin , Aricio-fortes , Partha-sinha , Myra-nussbaum , Ajay-chandwani , Walmart , Fedex , Ad-club , Molson-coors

The Abby council appoints three international jury chairs for Abbys 2022

Mumbai: The Abby Awards Governing Council on Monday announced three names from the global advertising industry as jury chairs. This year, industry members Menno Kluin, Aricio Fortes, and Myra Nussbaum will be judging Abbys 2022.

China , Mumbai , Maharashtra , India , Brazil , Menno-kluin , Aricio-fortes , Partha-sinha , Myra-nussbaum , Walmart , Fedex , Ad-club

Abbys appoints Menno Kluin, Aricio Fortes & Myra Nussbaum as Jury Chairs

Abbys appoints Menno Kluin, Aricio Fortes & Myra Nussbaum as Jury Chairs
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

China , Brazil , Rana-barua , Menno-kluin , Aricio-fortes , Partha-sinha , Myra-nussbaum , Ajay-chandwani , Walmart , Fedex , Ad-club , Molson-coors

Little Monsters Warn Parents to Change Diapers in Campaign for Sweety


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BBDO Indonesia and BBDO Guerrero team up to launch radio and print campaign inspired by local myths
BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper.  Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness. 

China , South-africa , Shanghai , Indonesia , Jakarta , Jakarta-raya , El-salvador , Indonesians , Indonesian , Salvador , Ezra-nathanael , Kimberly-clark-softex

BBDO Indonesia + BBDO Guerrero Philippines launch campaign for Sweety warning parents to change their kids diaper before it changes them


April 19 2021, 12:05 pm | BY Kim Shaw | No Comments
BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
 
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.

China , South-africa , Shanghai , Indonesia , El-salvador , Indonesians , Indonesian , Salvador , Ezra-nathanael , Kimberly-clark-softex , Zeth-pascual , Wenny-damayanti

BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign

BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

China , South-africa , Shanghai , Indonesia , Jakarta , Jakarta-raya , El-salvador , Indonesians , Indonesian , Salvador , Ezra-nathanael , Kimberly-clark-softex