Report: Streaming growth boon for advertisers
Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during
Source: advanced-television.com
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Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
Source: tvtechnology.com
Samba TV Report Highlights AVOD Growth Opportunity
Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.
Source: worldscreen.com
The Drum | How To Transform Insights Into Influence At The Register
Leaders from DoubleVerify, Snowflake, Samba TV, UM Worldwide, Open AP, NRF and Affinity Solutions explore why outcomes-driven marketing is the future of measurement, helping advertisers connect the dots between campaigns and conversions.
Source: thedrum.com
Netflix adds 5.9 million subscribers amid password crackdown
Netflix released strong second-quarter earnings on Wednesday, with subscribers up significantly thanks to the company's password-sharing crackdown and its ad-supported tier.
Source: latimes.com