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EBM brand Gluco flips the script on Mother's Day via BBDO Pakistan campaign – Campaign Brief Asia

On Mother’s Day, EBM and BBDO Pakistan have launched a campaign that transforms a societal view of blaming mothers into empathizing with them through one of EBM’s leading biscuit brands, Gluco. The idea was conveyed through a very clever “flip” of a commonly asked question in Urdu: “Kaisi maa ho?” ( ....

Freans Gluco , Shahzain Munir , Atiya Zaidi , Executive Director , Gluco Mom , Managing Director , Executive Creative Director ,