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March 15th 2021 17:55 Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend. The agenda for The Bottom Line, which will run virtually from 23 to 25 March, is now live with all content curated with the aim of helping marketers better determine what they should spend their time and money on. Over three days, sessions will cover the biggest challenges marketers face in planning, ma...

Elijah Zech, FOX 47 News, 2021 Posted at 6:22 PM, Mar 12, 2021 and last updated 2021-03-12 18:22:18-05 Each week volunteers gather at Lansing’s Crown Boxing Club to train people with Parkinson’s disease how to box. Steve Robinson was diagnosed with Parkinson’s four years ago. Before that, he wasn’t much of an athlete, and boxing wasn’t a sport he would ever consider. Steve says, after his diagnosis, his priorities changed. “It has made me a lot more balance-oriented. It improves your coordination and balance. It also improves your movement. You tend to get stiff...

The Redbud City: It happened in March Clyde Wooldridge Contributing writer 1889 - Even though Shawnee was not part of the original land run in Oklahoma of 1889, it set the stage for the second, that would follow in just a couple of years. On February 27, 1889, Illinois representative William M. Springer added section 13 to the annual Indian Appropriation bill which authorized President Grover Cleveland to open the lands to settlement through issuance of a proclamation. Known as the Springer Amendment, this rider authorized settlement under the provisions of the Homestead Act of 1862, and it d...

First published in the Daily Maverick 168 weekly newspaper. Kevin Frisch, the former head of performance marketing and customer relationship management at Uber, has revealed how the ride-hailing company was in the midst of the #DeleteUber crisis when it uncovered advertising fraud worth more than $100-million. Uber is now suing about 100 mobile exchanges for fraud, either for falsifying placement reports or for fabricating them. Frisch told the Marketing Today podcast last week that in 2017, Sleeping Giants, a liberal social media activist organisation that describes itself as “a campaign t...

linkedin Let's start the New Year with a nice healthy cleanse by recapping our 27 favourite Facebook outrages of 2020. JANUARY 1. A glowing article about Facebook entitled “How Facebook Is Helping Ensure the Integrity of the 2020 Election” appeared in  Teen Vogue magazine. When sharp-eyed people started questioning the authenticity of the article, an "editor's note" suddenly appeared stating, "This is sponsored editorial content." Sponsored editorial content is the bullshit phrase  that means "this is an ad." Then the 'editor's note' suddenly disappeared. The...