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Mission MightyMe Wins Clean Label Project Purity Award

New Jersey-based Anthony & Sons Bakery is hoping to recreate the viral frenzy of the 2010s – probably the most prominent moment in avo toast history when Gwyneth Paltrow sent the internet spiralling – with the launch of its latest brand, The Avocado Bread Company (ABC), which taps into not one, but four of today’s key trends.

Health and wellness remain top priorities for snackers, but as peak pandemic continues to recede, indulgence is becoming more important and as such consumers are less willing to sacrifice taste for functional benefit, according to Emily Strobel, VP, growth platforms and innovation at KIND.

CPG companies are lowering sodium content, including through stealth-health, while larger market trends around clean-label might be distracting companies for developing healthier and more nutritious products, Tia Rains, VP of science, innovation, and corporate affairs for Ajinomoto Health & Nutrition North America told FoodNavigator-USA

Today, the majority of European adults do not meet the recommended daily intake of dietary fibre. Worse still, more than half of the population largely overestimate their intake of dietary fibre, even though a consumer observatory run by the ingredient producer in collaboration with CREDOC shows a lack a comprehensive understanding of different fiber types and their health benefits.