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Omnicom Media Group's CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying…

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OMG Touts New Standards For Social, Retail, Programmatic, CTV Media

Lost in the shuffle of Advertising Week news, Omnicom Media Group (OMG) has been issuing a call for new standards governing various media, including social,…

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Omnicom Media Group and NBCUniversal Partner to Deliver Transformational CTV Reporting Capability

Omnicom Media Group and NBCUniversal Partner to Deliver Transformational CTV Reporting Capability
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Omnicom Media Group and NBCUniversal Partner to Deliver Transformational CTV Reporting Capability

Omnicom Media Group and NBCUniversal Partner to Deliver Transformational CTV Reporting Capability
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OMG Touts New Standards For Social, Retail, Programmatic, CTV Media

OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
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As MFA Issues Puts Programmatic Curation Center Stage, Omnicom Media Group's SSP Standardization Initiative Assures Premium Inventory That Delivers on Value and Values Mandates

As MFA Issues Puts Programmatic Curation Center Stage, Omnicom Media Group's SSP Standardization Initiative Assures Premium Inventory That Delivers on Value and Values Mandates
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With Retail Media Standardization Initiative, Omnicom Media Group Aims to Bring Accountability and Transparency to Digital Media's $45b Third Wave

/PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) has launched a Retail Media Standardization Initiative to...

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With Retail Media Standardization Initiative, Omnicom Media Group Aims to Bring Accountability and Transparency to Digital Media's $45b Third Wave

With Retail Media Standardization Initiative, Omnicom Media Group Aims to Bring Accountability and Transparency to Digital Media's $45b Third Wave
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media…

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Albertsons Media Collective Debuts Preliminary Standardization Framework to Improve Transparency in Retail Media and Remove Points of Friction for Advertisers

Encouraging Industry Leaders to Come Together to Drive Change, Albertsons Media Collective Hosts Critical Standardization Conversation at Cannes Lions

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