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With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.
Work from across the globe will be judged, awarded, and celebrated during the Cannes Lions International Festival of Creativity, which will run from June 20-24
AMV BBDO boss Sam Hawkey says he will approach his task of rejuvenating the agency as he would an egg and spoon race – neither too fast nor too slow.
Independent ad agency, Gigil, has received multiple nods for its work from two venerable creative award shows in APAC: The One Asia Creative Awards and Spikes Asia.
Dentsu Webchutney has 32 shortlists, followed by DDB Mudra with 22